Don't Fall Victim to Beauty Puffery!

Can a lip product plump your pout? DuWop Lip Venom ($16), Lipfusion ($38) and a slew of other plumpers promise to boost lips like collagen.

On assignment for the NY Daily News, I convinced my daughter Julie (pictured, right) to test dozens of popular lip plumpers. Julie said some made her lips sting or burn, others added a pretty gloss, but none truly plumped her pout … and she’s not the only one. In a study published in the Archives of Facial Plastic Surgery, researchers found the products offered no observable change in lip size on a study of female patients. "If a lip-enhancing product did what a dermatologist can do, armed with lip-plumping injectables, it would be classified as a drug and not a cosmetic," says Deborah Sarnoff, M.D., associate clinical professor of dermatology at NYU Medical School. "Like all 'cosmeceuticals,' lip plumpers don't require FDA approval, nor do they need to prove their claims," she adds.

Lip plumpers contain ingredients such as niacin, cinnamon, capsaicin, menthol and clove that can make the mouth sting or burn. You'll get fuller looking lips with reasonably priced lip liner and lipstick from companies like L'Oreal, Cover Girl, Max Factor or Maybelline. To do:

* Using lip pencil in a shade close to the lip color you'll wear, keep mouth relaxed and slightly open. Rest your elbow on a table or counter for support and hold the lip pencil like a regular pencil. Balance your pinky on the side of your chin to help maintain a steady hand.
* Place pencil tip at the center point between crests of your upper lip. Following the outer rim of the natural shape of your lips, draw a line from center to top of crest on one side; repeat on other side. Extend the line from top of each crest, along the very outer edge of your lip line, down to the outer corners of your mouth. For bottom lip, pinpoint the exact center by holding the lip pencil vertically under the tip of your nose. The point where the pencil touches your bottom lip is the center. Draw a dot there. Starting at the dot, draw a line along the very outer rim of your lip line, to the outer corner of your mouth; repeat on other side. Apply a long wearing lip color within outlined area. Another option: Use a lip pencil to line and color lips; it's less creamy than lipstick, so color lasts longer.