Dry Skin Rx: Less expensive moisturizing products deliver.

Dry, chapped skin is nearly epidemic this time of year, induced by winter's chill and indoor heating. Fortunately the solutions for smoothing and softening needn’t cost a bundle. In fact, products dermatologists recommend most are inexpensive and available in your local supermarket or chain drug store.

Cleanser: Cetaphil is a non-irritating moisturizing cleanser, recommended by dermatologists for sensitive skin, acne, rosacea, dermatitis, eczema and other conditions. This lotion is so gentle it’s safe for use on a newborn baby! It's also probably the world's least expensive makeup remover. Unlike soap, Cetaphil is non-comedogenic, and fragrance free (16 oz, apx. $11.50). Compare to Clinique Rinse-Off Foaming Cleanser (5 oz. apx. $18.50).

Rough skin smoother: What makes AmLactin® 12% Moisturizing Lotion a cure for rough heels, cracked skin, callouses, elephant-hide elbows and other skin conditions is a high concentration of lactic acid, an exfoliant that helps seal moisture into the skin. One reason Amlactin is so effective is its pH balance. The natural pH of the skin ranges between 4.5 to 5.5. "Detergents and cold, dry weather strip away this protective barrier; once it's breached, the skin cells pull away from each other, allowing moisture to escape and the result is flaky, sensitive, itching skin," says dermatologist Audrey Kunin. "Before the skin is broken, apply an active moisturizer containing lactic acid," she advises. Amlactin, 7.9 oz. apx. $17. Get a $2 off coupon at amlactin.com/coupon.lasso. Compare this product to B. Kamins Lactic 8, 1 oz. apx. $38.